You will hear this mentioned a lot! This is what is on your website or what you publish on your social media. YouTubers call themselves ‘content creators’ and they’re making a lot of money from it.
Any part of your website, social media posts, and videos is content.
Content marketing is using that content to promote you, your products, or services to meet a marketing goal e.g. attract new customers, remind existing customers, or create awareness. From experience, we find it best to set a theme then use three or four content variations to get your message across consistently and then repeat the content.
A few quick ideas for content
- Blog posts
It’s going to take time to get results. Even what appears to be an ‘overnight success’ haven’t usually blown up overnight (unless you’re a celebrity and do something newsworthy that night)
With any content for a promotion, we must keep in mind the objectives e.g. new customer enquiries, quotes, footfall, sales.