The benefits of building a strong brand can be gargantuan

(I like that word)

Branding

Your branding covers everything: every interaction and everything you say publicly, how your customers feel they have been dealt with by customer services, how your website does and doesn’t work. It all reflects on the brands of both your business and you. 

How do you want to be seen by your customers?

Strong branding reinforces or kills your desired ‘perception’ position for your business in relation to your customers. Who ultimately makes purchasing decisions.

Latest Branding Thinking Brand Experience before Employee Experience before Customer Experience = BX before EX before CX

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Branding & Logo Design

Why Branding?

Your logo and branding sets the tone for your whole business. Without giving thought to your logo and branding, you could be missing out when customers don’t recognise you or confuse you with a competitor. Even worse, they may instantly reject you based on your logo as they don’t have trust and confidence in your business.

Being distinctive makes brands memorable.

Branding should be important to you but it’s also fundamental to your customers. Brand names help, no matter what market you’re in as it simplifies the purchasing process and can demonstrate a level of quality. Without branding, product selection becomes random, because buyers do not have the assurance of quality.

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Branding “People do not choose Brand A over Brand B because they think Brand is better, but because they are more certain that it is good” "Owning and being a strong brand is part of a differentiation strategy for growth. A strong brand creates brand equity and creates long-term and sustainable competitive barriers." “whilest a brand name is rarely a reliable guarantee that a product is the best you can buy, it is generally a reliable indication that that the product is not terrible.”

Some of our client logo designs

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Building a strong brand

“Owning and being a strong brand is part of a differentiation strategy for growth. A strong brand creates brand equity and creates long-term and sustainable competitive barriers to entry” – that is your business case for investing in brand building.

Brand awareness

Building brand awareness takes time but can provide some of the biggest competitive advantages. Firstly, brand awareness creates and provides a customer with a sense of familiarity which people like and can help to improve the buying process. Name and brand awareness can signal to a potential customer a commitment e.g. you are not going to sell me a bad product as you have a good reputation to lose. “People do not choose Brand A over Brand B because they think Brand is better, but because they are more certain that it is good” One of the most important things to remember, with all branding and communications is to be consistent. Being consistent in your communications is undervalued but adds so much long-term weight. You might have seen your branding and brand messages again and again, but your potential customer might not have. Branding is not something you can just add, branding for companies, products, services and now people is essential to their success and existence.

The Corporate Brand

In highly competitive markets both for customers and talent, corporate branding can help businesses explain themselves. Once the branding frameworks are laid down you have a latticework to hang your ideas from.

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Brand evolution

Taking your brand to the next level and being current

Brands and logos can become dated over time. You may have already invested in your brand and you don’t want to lose that brand equity. The answer to keeping that brand equity and staying relevant in the ever-changing markets is a brand evolution, not a re-brand or brand revolution.

At Get Fletch for existing brands and businesses that want to grow, we can start a brand evolution process; we undertake a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of the current brand, to determine its position in the market and the overall market perceptions. Building a strong brand takes time. We then aim to lay you the foundations for you to grow a strong brand or develop on the existing solid brand foundations.

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Alright let’s do it

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