When any of my clients appear on TV advertising we see a significant number of visitors and sales.
Out of Home Advertising (OOH)
Pre-COVID we were seeing results. OOH is proven to help shift customer perceptions, as well as positively impact the effectiveness of other marketing channels, particularly online search. Out of home can support the buzz on social media and amplify this further.
Newspaper and Magazine Advertising
Is expensive but still works, you can reach specialists audiences with trade magazines, a word of warning you need to appear more than once. Surprisingly, no matter what the size of the business classified advertising does have an impact (I’m not talking Yell here),