The design of your marketing communications says a lot about your business. It sets the tone for how customers will see your business. Failure or under-investment in the design of your marketing collateral could result in your products being undervalued or even worse not even considered. Customers could potentially see you as ‘dodgy’ or untrustworthy, so they fail to make a purchase. If your marketing communications are looking dated, your competition can easily be one step ahead of you and you are handing them a competitive advantage.
What can you design for us?
We’ve got a full design studio, packed with the latest design software and an experienced team running things. We produce hundreds of pieces of marketing materials for clients each year. From ads to social media posts, social media profiles, brochures, exhibitions, POS, packaging, websites, web graphics, the list goes on.
What’s the best way to communicate to my customers?
From brochures to flyers, exhibitions, websites, and branding every piece of communication about your business must be consistent. The most successful companies are consistent with their marketing both internally and externally. Design is similar to fashion or technology; what worked a few years ago now looks dated, does not work for you and customers are no longer responding to it. Keeping the look and feel, fresh, up-to-date, and consistent with your website and other marketing communication is proven to work best. However, the most usual reason for updating brochures and catalogues is because the information in them is out of date!
Do you have experience of designing for my type of business?
We’re an experienced team of five and we’ve been working on design projects for many years (I dislike statements such as “we have a combined experience of 145 years”) and we’re good at what we do. Even if we don’t have direct experience in your business sector, this experience may mean we have previously worked for a similar business or sector and have experienced which strategies were successful for other clients.