Bird Stainless Steel is a specialist supplier of steel long bars and a steel stockholder.
The website Brief
Bird had a full list of criteria for their new website which was all answered in a detailed proposal. The brief included multiple language landing pages, live support chat functionality, case studies, and a product-led website.
Using our tried and tested WordPress theme offered Bird Stainless Steel a speedy, reliable, and cost-effective solution for a new professional website that they could manage themselves. The Get Fletch team designed the website from the ground up with the brand, user, and mobile experience as the basis. We customised the theme using Bird’s new corporate colours from their updated logo as a style guide. The website works across desktop, tablet, and mobile and displays the products in categories. We developed a series of landing pages to appeal to different industry sectors, displaying end products to make the pages visually attractive.
We used Woodfield Language Services to translate a number of the landing pages into Chinese, German, French, and Italian.
Relaunching the new website was the perfect time for Bird to move the logo and brand forward. The Get Fletch creative team worked with Bird to enhance and move the logo forward an evolution rather than a revolution.