Shire Link is a van hire business based in Huddersfield. Shire Link hires vans to both business and retail customers for short-term (daily/ weekly) rentals. The van rental market is extremely competitive with a number of large international competitors in every local market.
The website Brief
To design and build a van hire website that would showcase the choice of modern vans available to rent from Shire Link and enable customers to reserve vans online, easily using their phones 24 hours a day, displaying the correct pricing information. The website had to maintain and enhance the current SEO position for local search results.
The Shire Link website was built using WordPress and a booking plugin that we could display pricing information with a mixture of filters including days of the week and number of days. We tried and tested a few different booking plugins before rolling out the chosen one. We customised the theme using the corporate colours from their logo as a style guide. The website works across desktop, tablet and mobile and displays the products in categories.
Once the website was launched the Shire Link logo was looking a little dated. Keeping some of the original logo’s elements the Get Fletch design team designed a new, up-to-date logo. The new logo moved Shire Link’s branding forward and enable them to enhance their corporate image and stand alongside the international completion with a new professional logo. The new logo and was signed off with no amends by the client. This new branding and logo were then rolled out across the website, signage, documents, and new vans.