Website development by WordPress experts
Google ads (PPC)
Retained digital marketing
Ongoing website updates
Grandma Wild’s is a renowned baker and manufacturer of biscuits, cakes, and flapjacks. The Grandma Wild’s brand has been established since the 1899.
The website Brief
The original website brief was to move away from an old and tired eCommerce website, that wasn’t mobile-friendly. The Grandma Wild’s team wanted to keep things simple, displaying the full range of biscuits, ceramics, and tins available. For consumers, we displayed the nutritional information and ingredients.
Using our tried and tested WordPress theme offered Grandma Wild’s a great way to display their full range online and is fully mobile-friendly. We customised Grandma Wild’d branding and corporate colours to keep a consistent brand look and feel. As the products were not going to be sold online we displayed the products using a portfolio. We developed a series of contact forms making it easy for customers and buyers to contact the relevant departments.
Lifestyle & Product Photography
For a number of the products the images didn’t exist, using our in house professional photography team we shot a number of the product images creating an online image library resource for Grandma Wild’s and their retailers to use online and in print. We also took a series of lifestyle images to communicate the flavour and quality of the Grandma Wild’s range.
In 2020 with the Corona-19 crisis we quickly turned the Grandma Wild’s website into an eCommerce webshop. We used WooCommerce and integrated this with Grandma Wild’s existing payment gateway. We added additional packing, invoicing, and reporting functionality.